The Clements coffee shops in Belfast city centre closed in October, leaving only the two at Queen’s and UUJ (BelTel).
The abandonment of the Rosemary Street shop provides a space for art (see Visual History 11 on the rise of street art); replacing the Clements signage there is a “temp sign”: “And you may ask yourself, “Where is my beautiful signage[?]””.
Is this a plea for the return of Clements – a local chain – or investment in the city centre and a new business? Or perhaps it is meant ironically, as a protest against capitalism – the line is a modification of a lyric from the Talking Heads song ‘Once In A Lifetime’ (Stop Making Sense | Remain In Light), which describes a moment of awakening for the middle-aged and middle-classed: “How did I get here?”
On the permanently-closed shutters is a different kind of beautiful signage, a MOSCO throw-up.
See also: Crosseyed And Painless.
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Copyright © 2023 Seosamh Mac Coılle
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