
The slogan “How is freedom measured? By the effort which it costs to retain!” dates back to WWI and, in the Irish context, to the Home Rule era. It looked as though Britain was going to give Ireland – as a whole – some measure of self-governance (whether while remaining in the UK (“constitutional Home Rule”) or separating from it (“revolutionary Home Rule” or “Fenianism”). In response, it seemed to some that fighting for Britain in the war might secure the status quo. Perhaps additionally or alternatively, it indicated the willingness of unionists to fight. Great effort is the measure of freedom greatly prized – “loyalist Rathcoole will NEVER accept a border in the Irish Sea.” The placards are a product of United Unionists Of Ulster (News Letter). For a mural rendition of the WWI postcard, see previously: How Is Freedom Measured?
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